GreenTrailConcept seeks to improve the governance of sporting events by incorporating environmentally, socially and ethically sustainable practices in the management of mountain running events, while engaging event audiences in taking more sustainable actions and integrating the principles of inclusion and social justice in the organization and management of events.
At the same time, raise awareness among sports organizations, participants and the public about the effects of climate change on natural areas and how to improve sustainability in sports practice.
For the first objective, the project will develop and promote the use of a certification system to plan, analyze, monitor and evaluate the performance of organizations.
The tool will not only assess the current situation, but provide guidance and advice to improve the overall sustainability of planned activities. In order to involve the public, a participation strategy will be drafted and a communication campaign dedicated to mountain racing fans, participants and their families will be carried out in order to increase awareness of the impact derived from their practices and to stimulate behavioral change through small individual actions.
GreenTrailConcept will be governed through the three pillars of sustainability: environmental, social and economic, promoting activities in order to integrate the races in the landscapes where they are carried out, encouraging and rewarding inclusion, gender equality and creating synergies with local communities and economies.
The project brings together four partners: ADP events sportives AB, Ecoserveis, GRID-Arendal and the Kilian Jornet Foundation, that will work as a consortium during three years developing the project.
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