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The application period for the program is now closed.
We are currently reviewing the submitted applications.
For any inquiries, you can contact us by sending an email to info@kilianjornetfoundation.org.

The Ambassadors Program

The KJF AMBASSADORS PROGRAM aims to identify and empower local leaders who actively drive environmental action and inspire their communities. These ambassadors will represent the Kilian Jornet Foundation worldwide, amplifying local impact through authentic stories, projects, and outdoor culture.

The program prioritizes individuals who:

  • Create tangible environmental impact at a local level.
  • Act as trusted references in their communities.
  • Represent values aligned with KJF: respect for nature, responsibility, resilience, simplicity, and authenticity.
Selection Criteria
Selection Process
Benefits

Selection Criteria

Environmental Impact

Candidates must demonstrate proven involvement in environmental or sustainability initiatives.

Evaluation indicators:

  • Active participation in environmental projects (minimum 2 years).
  • Clear local impact (e.g., conservation, biodiversity, climate action, education, circular economy, community projects).
  • Evidence of outcomes (projects launched, communities engaged, measurable results).
Local Leadership & Community Influence

Candidates should be recognized as credible voices within their local communities. Is this person a reference in their territory?

Evaluation indicators:

  • Leadership role in environmental, outdoor, or community initiatives.
  • Ability to mobilize people or inspire action.
  • Collaboration with local organizations, schools, NGOs, or communities.
Authenticity & Values Alignment

Candidates must embody the ethos of KJF.

Evaluation indicators:

  • Connection with nature and outdoor activities.
  • Ethical behavior and transparent communication.
  • Coherence between lifestyle, values, and actions.
Diversity & Representation

To ensure global relevance and inclusivity, selection should reflect diversity.

Targets:

  • 10 ambassadors.
  • 5 countries.
  • Gender balance.
  • Diversity of backgrounds, disciplines, and territories (urban/rural)
  • Mix of profiles (activists, educators, scientists, athletes, community leaders, creatives).
Communication & Storytelling Ability

Ambassadors should be able to share stories that inspire without losing authenticity. Quality of narrative > quantity of followers.

Evaluation indicators:

  • Ability to communicate clearly and responsibly.
  • Presence, or absence, on social media, but meaningful relevance within its community as a trusted reference.
  • Willingness to share processes, challenges, and learnings.
Commitment to the Program

Candidates must commit to active participation.

Expected commitment:

  • Minimum 1-year engagement.
  • Participation in KJF initiatives.
  • Contribution to at least one environmental action or project per year.
  • Responsible use of NNormal equipment and AMBASSADOR PROGRAM – KJF & NNormal branding.

Selection Process

Phase 1 – Open Call & Nomination
  • Applications via online form.
  • Self-nominations and third-party nominations allowed.
  • Required materials:
    • Personal story and motivation.
    • Description of environmental actions/projects.
    • Evidence of impact (photos, links, references).
    • Vision as a KJF AMBASSADOR PROGRAM ambassador.
Phase 2 – Evaluation & Shortlisting
  • Assessment by a KJF + NNormal committee
Phase 3 – Interviews & Local Validation
  • Interviews with shortlisted candidates.
Phase 4 – Final Selection
  • 10 ambassadors selected.
  • Public announcement.

Benefits Provided by KJF

Equipment NNormal
  • Annual NNormal outdoor equipment kit (footwear, apparel, accessories).
  • AMBASSADOR PROGRAM branded apparel.
Visibility & Platform
  • Official recognition as KJF AMBASSADOR PROGRAM Ambassador.
  • Featured stories on KJF channels.
  • Media exposure and participation in campaigns.
  • Opportunity to represent KJF at events.
  • Be invited to participate in key KJF events during the year.
  • Annual AMBASSADOR PROGRAM gathering (online or in-person).
Project Support & Funding
  • Mentoring for project development and impact measurement.
  • Access to KJF network of experts and partners.

KJF Ambassadors Program
Application Form

    Please select the category that best describes you

    YesNo

    Please indicate the main topic of your project

    Please share evidence of outcomes from the most recent project you have been involved in (e.g., projects launched, communities engaged, measurable results, partnerships formed).

    Describe the project idea or initiative you would like to develop or activate while serving as a KJF Ambassador.

    Share your motivation and personal story that relates to being a KJF Ambassador.

    Please share links to your active social media/digital profiles.

    Declarations